Fast Facts

  • Launched in 2005
  • It is a national exhibition featuring twice in Joburg, and once in Durban and Cape Town
  • Targets parents with children age 0-6 and expecting parents
  • Member of EXSA (Exhibition Association of South Africa)
  • Member of PRISA (Public Relations Institution of South Africa)
  • MamaMagic is the only exhibition in South Africa to have exclusive rights to Barney™, the worlds most loved dinosaur
  • Barney entertains children live on stage at every show
  • Winner of EXSA Exhibition of the year 2007, 2008, 2009, 2010, 2011 2012 and 2013
  • MamaMagic is officially the biggest baby and parenting expo in terms of total exhibition spaced used in Africa (over 6001m² in each)
  • Prides itself on being innovative and holds the Guinness World Record for “The Largest Gathering of Pregnant Woman under one roof” (2007)
  • Winner of the Silver PRISA Prism Award 2007
  • Media Partner – eTV, Great Expectations 2009, 2010, 2011, 2012.
  • BBC, CBEEBIES partnership 2009, 2010, 2011, 2012
  • MamaMagic was the first stage to ever host CBeebies Mister Maker (2011)
  • Since its inception, MamaMagic has given away almost R3 million worth of prizes in their All Expenses Paid Pregnancy Competition
  • BEE status: Level 1