Fast Facts

  • Launched in 2005.
  • It is a national exhibition featuring twice in Joburg, and once in Durban and Cape Town.
  • Targets parents with children age 0-6 and expecting parents.
  • Member of EXSA (Exhibition Association of South Africa).
  • Member of PRISA (Public Relations Institution of South Africa).
  • MamaMagic is the only exhibition in South Africa to have exclusive rights to Barney™, the worlds most loved dinosaur.
  • Barney entertains children live on stage at every show.
  • Winner of EXSA Exhibition of the year 2007, 2008, 2009, 2010, 2011 and 2012.
  • MamaMagic is officially the biggest baby and parenting expo in terms of total exhibition spaced used in Africa (over 6001m² in each).
  • Prides itself on being innovative and holds the Guinness World Record for “The Largest Gathering of Pregnant Woman under one roof” (2007).
  • Winner of the Silver PRISA Prism Award 2007.
  • Media Partner – eTV, Great Expectations 2009, 2010, 2011, 2012.
  • BBC, CBEEBIES partnership 2009, 2010, 2011, 2012.
  • MamaMagic was the first stage to ever host CBeebies Mister Maker (2011).
  • Since its inception, MamaMagic has given away almost R3 million worth of prizes in their All Expenses Paid Pregnancy Competition.
  • BEE status: Level 1.