As South Africa’s biggest and best baby and parenting expo, MamaMagic™, The Baby Expo has all you could need, want and more from 0 - 6 years old, all under one roof.

With the very latest products and services, expert seminars, amazing show specials, exciting competitions,  live entertainment and so much more, it is no wonder year on year we come out tops.

Join in the magic and let us help you make your pregnancy and parenting journey just a little easier.

Happy Parenting!

10 years of magic

In honour of our 10th year, of bringing the magic of parenting to moms and dads across the country, we want to celebrate this milestone all year long with each of our dedicated old and new fans who we hope to see at one of our four shows this year.

With 10 being our lucky number, here are some fun tips and did you know when it comes to the magic number 10...



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15 - 18 May 2014

Both MamaMagic Joburg expo's are held at the Coca-Cola Dome as it is home to some of South Africa’s top consumer exhibitions and is easily accessible to both organisers and visitors.



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29 - 31 Aug 2014

Conveniently located in the city centre, the Durban Exhibition Centre (DEC) is situated opposite the International Convention Centre Durban and is a popular venue for all exhibitions within the province.

Cape Town


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31 Oct - 2 Nov 2014

Set in the heart of the Cape Town city centre, the Cape Town International Convention Centre (CTICC) consistently delivers the kind of unforgettable experience that keeps event hosts, and their guests coming back - again and again.